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Mustafa AI
Technical Solutions Architect · Salesforce · AI · Integration

Designing intelligent digital systems that turn complex processes into scalable solutions

I’m Muhammad, a Melbourne-based Technical Solutions Architect specialising in Salesforce, AI-driven automation, enterprise integrations, identity and access management, and data-led digital transformation. I design end-to-end platforms that connect systems, streamline operations, and improve real-world service delivery.

Muhammad profile photo
Based in Melbourne Salesforce Architecture AI & Automation MuleSoft & APIs Power BI & Data IAM & Security

Who I Am

I currently work as a Technical Solutions Architect at Maribyrnong City Council, where I design, implement, and oversee Salesforce-based digital transformation solutions that bring together citizen-facing services, automation, payments, documents, data, and integrations into one connected ecosystem. My work spans architecture, custom development, API integration, security, analytics, and stakeholder alignment.

Over time, I’ve grown from business analysis into technical architecture, combining strong business understanding with hands-on delivery across Salesforce OmniStudio, Lightning Web Components, Apex, MuleSoft, Experience Cloud, identity architecture, Power BI, SQL, and enterprise systems integration.

28 Certifications
5+ Years of Experience
7 Architect Credentials
3 Academic Qualifications

Tech Stack

Salesforce Architecture SC Service Cloud EC Experience Cloud OmniStudio Flow & Automation ID Salesforce Security & IAM {} Apex </> Lightning Web Components (LWC) DB SOQL / SOSL Custom Metadata & Config-Driven Design MuleSoft (Anypoint Platform) API API Design (REST/SOAP) 🔐 Named Credentials & Auth Flows Event-Driven Integration 🌐 External System Integration $ BPOINT Payments Integration 💳 Payment & Transaction Data Models OmniScript Payment Orchestration Power BI SQL PQ Power Query 📊 Data Modelling & ETL 🧹 Data Cleaning & Transformation AU Authority (Civica) 🏗 Property & Permit Systems Integration 📍 GIS & Address Validation (QAS) VBA (Builder/Supplier Validation) 📄 OmniStudio Document Generation 🧾 Template-Based Automation Email Automation & Case Management 🏛 Solution Architecture 🔗 Enterprise Integration Patterns 📐 Scalable System Design 🔑 Identity & Access Management (SSO, OAuth, SAML) 🖥 VS Code Git & Version Control 📬 Postman / API Testing 🧩 MuleSoft Anypoint Studio 🤝 Stakeholder Engagement 📈 Business Analysis Process Automation Strategy 🚀 Technical Leadership

Licenses & Certifications

SF Salesforce Certified Service Cloud Consultant SF Salesforce Certified Experience Cloud Consultant SF Salesforce Certified System Architect SF Salesforce Certified Platform Integration Architect SF Salesforce Certified MuleSoft Integration Foundations SF Salesforce Certified Platform Developer I SF Salesforce Certified Application Architect SF Salesforce Certified Omnistudio Developer SF Salesforce Certified Platform Identity and Access Management Architect SF Salesforce Certified Platform Development Lifecycle and Deployment Architect SF Salesforce Certified Platform Data Architect SF Salesforce Certified Platform Sharing and Visibility Architect SF Salesforce Certified Platform App Builder AX ITIL® Foundation Certificate in IT Service Management IBM Python for Data Science and AI UP Customer Analytics MC Effective Communication Skills - Special Acknowledgement IN Learning Salesforce for Admins MS Microsoft Office Specialist Excel 2016 MS Microsoft Office Specialist Word 2016 MS Microsoft Office Specialist PowerPoint 2016

What I Build

Salesforce Architecture

Designing scalable Experience Cloud, OmniStudio, LWC, and Apex solutions for complex service workflows, digital forms, self-service portals, and automation-heavy enterprise processes.

AI & Automation

Turning manual operational steps into intelligent workflows with automation logic, guided digital experiences, structured data capture, and reusable technical patterns that reduce friction and effort.

Enterprise Integration

Connecting Salesforce with external systems such as payment gateways, Authority/Civica platforms, external APIs, and middleware through secure integration patterns using MuleSoft and modern API design.

Identity & Security

Applying architect-level thinking to IAM, SSO, OAuth, Experience Cloud access models, authentication flows, and security design so systems remain both usable and trustworthy.

Data, Reporting & Insight

Building reporting and analytics capability through Power BI, SQL, Power Query, and structured data design, helping teams move from fragmented reporting to decision-ready insight.

Technical Delivery with Business Context

I bridge technical execution and business value, translating stakeholder needs into workable architecture, implementation plans, and systems that solve real organisational problems.

Impact Highlights

End-to-End
Architecture across digital forms, payments, automation, integrations, and reporting
Cross-System
Experience connecting Salesforce with BPOINT, Authority/Civica, APIs, and middleware
Architect-Level
Strong focus on integration design, IAM, maintainability, and platform scalability
Hands-On
Practical delivery across LWC, Apex, OmniStudio, Power BI, SQL, and automation

Selected Work

Government Digital Transformation Platform

Designed and delivered Salesforce-based citizen service solutions that bring together forms, guided workflows, document generation, automation, and operational process improvement.

Salesforce OmniStudio Experience Cloud LWC

Integrated Payment & Transaction Architecture

Built payment orchestration patterns involving carts, transactions, payment line creation, return flows, and gateway integration to support digital applications and service payments.

BPOINT Payments Salesforce Architecture

Connected Enterprise Integrations

Architected secure integration patterns between Salesforce and external platforms including Authority/Civica systems, APIs, middleware, and operational services.

MuleSoft REST APIs System Integration Security

Data & Reporting Enablement

Improved reporting quality and data usability through Power BI, SQL, and Power Query work, helping translate raw operational data into structured insight.

Power BI SQL Power Query Analytics

Professional Journey

Technical Solutions Architect

Leading architecture and delivery of scalable Salesforce solutions for digital transformation, integration, payments, IAM, and citizen-facing service workflows at Maribyrnong City Council.

Technical Business Analyst

Built the foundation by translating business needs into technical design, process improvement, and practical implementation strategies across systems and teams.

Educator & Analyst Background

My earlier experience in teaching and business analysis helped shape the communication style I bring to architecture: clear, structured, and focused on making complex ideas understandable.

Continuous Growth

I continue to deepen my expertise across Salesforce architecture, integration design, identity, automation, and enterprise solution strategy, with a strong interest in AI-enabled systems.

I don’t just build systems. I design connected digital experiences that make services more efficient, more scalable, and easier for people to use.

Work Experience

Technical Solutions Architect

Maribyrnong City Council · May 2025 – Present

Designing and delivering end-to-end Salesforce-based digital transformation solutions across council services. Leading solution architecture for Experience Cloud, OmniStudio, payment integrations, secure APIs, automation, and connected service platforms.

Technical Business Analyst

Maribyrnong City Council · Mar 2022 – May 2025

Translated complex business requirements into practical technical solutions, improved customer-facing digital workflows, supported integrations and automation, and helped shape scalable service delivery outcomes.

Visiting Faculty

Institute of Business Administration · Feb 2022 – Jan 2023

Taught data manipulation and data visualisation with a practical focus on analytics, business intelligence, and real-world reporting.

Consulting & Analytics Roles

Melbourne Innovation Centre, IPC Health, Roobotech · 2021 – 2023

Worked across business analysis, analytics, data cleaning, reporting, visualisation, automation, and process improvement, building a strong blend of technical and business capability.

Education

Professional Development Course, Information Technology

Monash College · 2022 – 2023

Focused on professional development in information technology, communication, and applied digital capability.

Master of Business Analytics

La Trobe University · 2019 – 2021

Built strong capability across analytics, business intelligence, data interpretation, and decision support.

Bachelor of Business Administration (BBA), Marketing

National University of Computer and Emerging Sciences · 2015 – 2019

Developed a foundation in business, marketing, communication, and commercial thinking.

Let’s Build Something Powerful

I’m interested in opportunities where architecture, AI, Salesforce, automation, and integration come together to solve meaningful business problems. Whether you’re building a digital platform, modernising workflows, or shaping a scalable technical roadmap, I’d love to connect.